The key to going from point A to point B is knowing where you are, where you want to go, and wanting to make the journey. What is it about technology that makes some people want to run towards it, while others away from it? Personal reasons? Professional reasons? A mix of both? The answer lies most likely in the latter – but there is usually one main point that underlies a person’s reasoning. Finding the reason, and helping to cross that bridge, is the technology facilitator’s role.